The 2011 In-store event dates have been set.

Ornament Premiere Weekend,
July 16-17, 2011*

Member (Purchasing) Opportunity,
September 9, 2011

Ornament Debut Weekend,
October 8-9, 2011

Holiday Open House,
November 4-6, 2011

* NOTE: The excitement surrounding this year’s new Keepsake Ornaments is going to build a little longer than usual. Keepsake Ornament Premiere Weekend, during which more than 170 all-new ornaments will be available at Hallmark Gold Crown stores, is planned for July 16-17, 2011. Typically, Ornament Premiere Weekend is set on the weekend following Independence Day. With the July 4 holiday falling on a Monday this year, Keepsake officials chose to push the event out one week to better fit the schedules of potential summer vacationers.