Some prototypes are simply unreleased designs. Others are all that remain of a story that was never fully told. This is the story of one of those forgotten legends.
Across the wide-open frontier was a place unlike any other—a town where the residents were not settlers, miners, or cowboys. They were cows. It was the greatest cow-town the frontier ever knew. Not a town where cows simply wandered through. Not a place where they were just part of the scenery. This was their town.
Built by the herd, for the herd, it was a place where every cow had a story, every pasture had a purpose, and every resident had a place in the community. The cows knew every trail, every favorite grazing spot, and every quiet place to rest beneath the prairie sky.
Life followed the rhythm of the herd. Each morning, the cows made their way out to pasture. Some spent their days peacefully grazing, some gathered together while chewing the cud, some were happy to follow the herd, and some were determined to do things their own way. Every cow mattered.
But among all the residents, two names became legendary.
Cowboy
Cowboy and Moo Cha Cha.
Cowboy was the cow everyone trusted—the one who always knew the way home. With his signature hat, trusty lasso, and steady confidence, he watched over the herd and knew every trail across the prairie. When a young calf wandered too far or a problem needed solving, Cowboy was there. He never hesitated. He never turned away. When a challenge appeared, Cowboy was always ready to take the bull by the horns and lend a hoof when it mattered most.
Moo-Cha-Cha
Then there was Moo Cha Cha. No cow brought more sparkle, personality, or excitement to the prairie. With her dazzling style, sparkling red boots, and famous maracas, Moo Cha Cha had a way of turning ordinary moments into unforgettable memories. When her music filled the air, cows came from across the prairie to see what was happening. The quiet cows came closer. The serious cows forgot their worries. Even those who preferred a peaceful afternoon in the pasture couldn’t resist joining the celebration.
Because Moo Cha Cha had a gift. She didn’t just make music. She brought the herd together.
Together, Cowboy and Moo Cha Cha became the perfect pair. Cowboy was the dependable one—the cow everyone trusted when a steady hoof and clear direction were needed. Moo Cha Cha was the spark that brought the herd together, turning ordinary days into celebrations. One helped the herd find its way. The other reminded them to enjoy the journey. That was why they became legends.
But like many great legends, their story was never fully told. Before collectors ever had the chance to discover them or the whimsical cow-town they inhabited, these rare prototype ornaments were quietly tucked away, remaining unseen for years—holding the promise of a story that was waiting to be told.
Until now.
The Last Roundup has arrived.
For the first and only time, Cowboy and Moo Cha Cha have returned from the forgotten pages of that legend. These are not simply rare prototypes. They are surviving pieces of a lost story—a glimpse into a world where cows had character, friendships ran deep, and every resident had a story worth telling.
When the bidding ends, Cowboy and Moo Cha Cha’s journey will continue—but only with one collector who recognizes their charm and chooses to become the next keeper of their story. For everyone else, Cowboy and Moo Cha Cha will remain a legend. For one collector, their story will live on.
The gates are open. The herd has gathered. Will you be the one to bring Cowboy and Moo Cha Cha home?
Auction Information
In-Person Bidding
Bidding is open to everyone attending the Secondary Market Show and is open to the public—no event ticket is required.
Friday: 10:00 AM – 5:00 PM
Saturday: 10:00 AM – 3:00 PM
Proxy Bidding
Collectors who are unable to attend may participate through a proxy bidder. To register, email your name, city/state, and phone number to Hallmark-Volunteers-Auction@outlook.com.
Auction Location
Bridgewater Place
205 Bridgewater Road
Knoxville, TN 37923
The auction will be held in conjunction with the Secondary Market Show at Bridgewater Place.
Please note that tickets for the Artist Signing and Dinner portions of the event have sold out; however, the Secondary Market Show and auction remain open to the public.
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