2026 Reveal: Holiday VIP Gift
Participating Hallmark retailers will once again kick off their Holiday season by inviting Platinum Crown Rewards customers to an exclusive holiday event. If you are a Platinum Crown Rewards member, keep an eye on your mailbox for an invitation to this years Holiday VIP event. Accompanying this invitation will be your coupon for the free with purchase* VIP event gift.
Holiday Open House & VIP Event, November 6-15, 2026
Snowman Mug
Limited Edition
You’re on the nice list
We love the way you holiday! So we created this exclusive gift for you-filled with festive feels and comfy-cozy cheer.
YOUR HOLIDAY VIP GIFT INCLUDES:
- 2 pair of Socks
- Pillow
- Mug
- Tote
- Keepsake Ornament
* FREE VIP GIFT with purchase of $100 or more (Valued at $100+) Exclusions apply. Purchase total excludes promotions and coupons.
Additionally, individuals spending $150 or more will also receive a Merry Christmas Coir Doormat (Reg. $29.99). Individuals spending $200 or more will also receive a Snowman Throw & Pillow Set (Reg. $54.99). While supplies last.
Merry Christmas Coir Doormat
Snowman Throw & Pillow Set
OFFER DETAILS: Unless otherwise noted, all offers valid 11/6/26-11/15/26 while supplies last only at participating Hallmark Gold Crown stores in the U.S.A. and Hallmark.com. Not valid on past purchases. See store for any additional exclusions. Hallmark.com orders require U.S. billing and shipping addresses. Customer is responsible for applicable sales tax, shipping and handling.
Subject to availability. Prices subject to change without notice. VIP Gift: Limit one free VIP gift while supplies last. Valid only at Hallmark Gold Crown store listed. Not valid on gift card purchases, postage stamps, Keepsake Ornament Club membership or past purchases. Purchase of $100.00 or more, after deduction of any other offers), is required. Designs may vary. Quantities limited.
Merry Christmas Coir Doormat: Not valid on gift card purchases or postage stamps. Net purchase, after deduction of other offers (including Reward/Bonus Dollars on Hallmark.com), must be at least $150.00. Snowman Throw & Pillow Set: Not valid on gift card purchases or postage stamps. Net purchase, after deduction of other offers (including Reward/Bonus Dollars on Hallimark.com), must be at least $200.00.
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Holiday VIP Gift – A promotional offer directed at Platinum Crown Rewards customers.
2026 Reveal: Storied Moments Ornament Sets
Hallmark’s latest Storied Moments ornaments bring together four popular entertainment properties: Disney, Pokémon, National Lampoon’s Christmas Vacation and Disney·Pixar’s Toy Story.
Disney fans will recognize Mickey Mouse and Minnie Mouse in a design inspired by Hallmark+’s holiday movie Holiday Ever After: A Disney World Wish Come True. The Pokémon offerings feature Pikachu sporting a Santa hat and Eevee adorned with a festive red bow, giving two familiar characters a holiday makeover.
Also joining the lineup are Clark Griswold and Cousin Eddie from National Lampoon’s Christmas Vacation and Woody and Buzz Lightyear from Disney·Pixar’s Toy Story. Both collections are Walmart exclusives.
Mickey and Minnie
Hallmark + Disney Holiday Ever After
Pikachu and Eevee
Pokémon
National Lampoon’s
Christmas Vacation
Walmart Exclusive
TOY STORY
Disney•Pixar
Walmart Exclusive
Storied Moments – Collectible ornament sets that bring a complete narrative to life. Packaged in specialty themed collector boxes, each features a coordinated pairing of pop culture figures captured in an iconic storied moment.
2026 Reveal: Loungefly Mini Backpack Ornaments
Loungefly has built a following for its mini backpacks, combining the appeal of familiar characters and popular entertainment properties with distinctive accessory designs. Hallmark brings that style to the Christmas tree with a collection of six ornaments inspired by the popular backpacks. The crossover brings together two different collecting interests, translating the look of Loungefly’s recognizable mini backpacks into holiday decorations.
Featuring Mickey Mouse, Minnie Mouse, the Evil Queen, Stitch, Jack Skellington and Harry Potter, the collection offers a variety of designs while maintaining the signature mini backpack silhouette. Faux stitching, zipper details and other backpack-inspired accents carry the look throughout the collection, giving each ornament the feel of a miniature version of the accessory that inspired it.
For Loungefly fans and character collectors alike, the collection offers a fun intersection of accessory design and Christmas decorating.
Mickey
Disney Mickey Mouse | Loungefly
Minnie
Disney Minnie Mouse | Loungefly
Evil Queen
Disney VILLIANS | Loungefly
Stitch
Disney StitcH | Loungefly
Jack Skellington
Disney Tim Burton’s The Nightmare Before Christmas | Loungefly
Harry Potter™
Harry Potter | Loungefly
2026 Reveal: THE 100™ MACY’S PARADE Collection
For 100 years, the Macy’s Thanksgiving Day Parade has officially kicked off the holiday season, bringing towering balloons, spectacular floats and unforgettable characters to the streets of New York City. Marking this historic anniversary, The 100™ Macy’s Parade Collection brings together Hallmark, Macy’s and Disney in a special collaboration featuring an assortment of vibrant blown-glass Christmas tree ornaments, each exclusive to Macy’s. Inspired by the iconic images and festive spectacle of the annual parade, the collection celebrates a century of holiday tradition.
Macy’s 100th Parade
Disney | ★macy’s
Parade Float Mickey
Disney | ★macy’s
Parade Float Minnie
Disney | ★macy’s
Parade Donald
Disney | ★macy’s
Parade Float Buzz-Lightyear
Disney•PIXAR | ★macy’s
Parade Float Spider-man
Disney/MARVEL | ★macy’s
SIGNATURE Collection
Magic is the air! Celebrate the 100th Macy’s Thanksgiving Day Parade® with this commemorative capsule, inspired by Disney’s newest balloon – Sorcerer’s Apprentice Mickey. The beautiful glass cloche decoration features an intricate papercraft scene showcasing Sorcerer’s Apprentice Mickey Mouse and the iconic dancing brooms scene from Disney’s “Fantasia.”
Sorcerer Mickey
Disney | ★macy’s
SIGNATURE Collection – Hallmark Signature Ornaments are a distinct collection of premium designs, featuring unique processes, exceptional craftsmanship and attention-grabbing detail. Each ornament is created to make an immediate impression while expressing style and sophistication during the holidays.
2026 Reveal: Signature Collection
Hallmark Signature Ornaments are a distinct collection of premium ornaments featuring unique processes, craftsmanship and attention-grabbing detail.
Inspired by top-selling Signature greeting cards, each ornament is designed to make an immediate impression and express a sense of style and sophistication during the holidays.
New
Sorcerer Mickey
Disney | ★macy’s
Hogwarts™ Castle
Harry Potter™
Snoopy Confetti
PEANUTS®
Ice Skates
Gingerbread House
Holiday Martini
Peace Angel
Elegant Bows
Floral and Festive Holiday
Ball Ornaments
Re-issued
Mickey Mouse
Disney
Sleigh
Butterfly
Love Yoy to the Moon
Christmas Tree
Floral Heart
SIGNATURE Collection – Hallmark Signature Ornaments are a distinct collection of premium designs, featuring unique processes, exceptional craftsmanship and attention-grabbing detail. Each ornament is created to make an immediate impression while expressing style and sophistication during the holidays.
2026 Collection: Playful Penguins
Keepsake Ornaments
The Perfect Tree
A Sweet Treat
Petite Penguins
11th in the series.
Miniature.
Snowball Fun
Playful Penguins
Re-issued
Delivering Delight
Playful Penguins
Musical Plush
The Very Best Christmas Gift
A Hallmark Keepsake Playful Penguins Story
Playful Penguins Christmas Mart Fun!
Playful Penguins
Jigsaw Puzzle
2026 Collection: Musical Snowman
2026 Collection
Snowball Fight
Snowman Musical Plush
Snowball Fight
Snowball Fight
Snowman Plush Ornament
The Goodboots’ Grand Winter Break Book
A Story from the Hallmark Holiday Series
Snowball Fight
Puzzle
Musical Tree-Lighting Snowman
Snowman Plush
Magic Snowman Village Collection
For over 20 years, the Hallmark Snowman Holiday Series has grown from its original Techno Plush, featuring music and sounds, to include a collection of books filled with festive stories. This year, the series expands with the introduction of the Magic Snowman Village, bringing a new collectible dimension to the familiar snowman characters.
The inaugural collection features three interactive figurines, each sold separately. Collect all three to create your own holiday village, with a post office joining the collection next year.
Christmas House and Carolers Figurines
Magic Snowman Village
Set of 2.
Christmas Tree and Mayor Figurine
Magic Snowman Village
Set of 2.
Bakery and Baker Figurines
Magic Snowman Village
Set of 2.
Red Truck
Magic Snowman Village
Hot Cocoa Cart
Magic Snowman Village
Post Office
Magic Snowman Village
(2027)
Reveal: 2026 World Series Keepsake Ornament
Milwaukee Brewers™
2026 World Series™ Champions
Special Edition
Congratulations to the Milwaukee Brewers™ on winning the World Series for the first time in franchise history! From clutch hits and towering home runs to spectacular catches and the final moments of victory, Milwaukee’s 2026 championship run gave Brewers fans a season to remember. Commemorate this historic milestone with a Christmas tree ornament celebrating the team’s unforgettable triumph in the Fall Classic. With limited quantities available, this collectible Keepsake Ornament marks a historic first in Brewers history.
PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com
2026 Hallmark CHRISTMAS EXPERIENCE
Hallmark Christmas Experience Returns for a Third Year
Nifty Fifties Keepsake Ornaments
Hallmark Christmas Experience
The Hallmark Christmas Experience returns to Kansas City for a third year, bringing the charm of a Hallmark movie town square to Crown Center, just outside Hallmark’s headquarters. This free, open-to-the-public holiday experience takes place on weekends from November 27 through December 20, inviting Hallmark fans to gather with family and friends and celebrate the season.
Keepsake Ornament collectors have something special to look forward to this year: an event-exclusive repaint of this year’s Nifty Fifties Keepsake Ornament. This nostalgic Christmas tree ornament features a pair of vintage-styled caroling snowman ornaments displayed in a retro-inspired ornament box. If Keepsake Ornaments had been available in the 1950s, they might have come packaged just like this, making the design a playful nod to the era’s Christmas traditions.
Visitors can also explore the Holiday Hallmarket, featuring Hallmark favorites such as ornaments, greeting cards, seasonal décor and gift wrap. Ticket packages provide presale access to event-exclusive merchandise, while special ticketed activities offer exclusive access to Hallmark stars. Tickets are limited.
With its festive atmosphere, holiday shopping and nostalgic Keepsake design, the Hallmark Christmas Experience offers Hallmark fans plenty to enjoy in Kansas City this holiday season.
For event details and ticket packages, visit experiencehallmarkchristmas.com.
Event Exclusive Merchandise
2026 Hallmark Christmas Experience
Photo Frame Ornament
Hallmark Christmas Experience
Shirts (with Ticket Pre-Order Only)
2026 Hallmark Christmas Experience Mug
Hallmark Beanie
Hallmark Christmas Experience Fleece Blanket
Mistletoe the Mouse Plush
Mistletoe Mouse’s Most
Magical Christmas Book
Mistletoe the Mouse
Enamel Pin
Hallmark Christmas
Experience Tote Bag
Merry Memories
Photo Album
2026 Hallmark Christmas Experience
Enamel Pin Set
Hallmark Christmas Experience
Keychain
Hallmark Christmas Experience
Tea Towel
Hallmark Christmas Experience
Puzzle
2027 Reveal: Member Exclusives
The four Member Exclusive offerings for 2027 have been revealed.
Christmas Window 2027
(Farmer’s Market)
Christmas Windows
25th in the series.
Resplendent Quetzal
The Beauty of Birds
Vintage Greetings
4th in the series.
Tis the Season!