2025 Sneak Peek: Joanne Wright Studio
We’re excited to share that Joanne Wright Studio will be expanding her “Retro Holiday Collection” to include an offering for Halloween 2025. Will you be lucky enough to have this not-so-scary black cat cross your path?
Retro Black Cat
Retro Holiday Collection
2025 Sneak Peek: Retro Holiday Collection by Joanne Wright
Our beloved retired Hallmark Keepsake Artist Joanne Wright has been busy in her home studio, creating the latest editions to her “Retro Holiday Collection.” The new editions include two very limited quantity hand painted prototypes, which feature a snowman and a penguin and two porcelain ornaments based on these designs. All will be available beginning July 1, 2025 on her Joanne Wright Studio website.
Hand Painted Prototypes
Retro Snowman
Retro Penguin
Ornaments
Retro Snowman
Retro Penguin
The 2025 Dream Book is Here!
Drum roll please… Here it is! the 2025 Dream Book!!!!
Now’s the time to imagine. Now’s the time to dream.
2025 Dream Book
Scroll through the pages of the catalog to see all of this year’s Keepsake Ornament collection.
From your favorite ornament series and Christmas characters to licensed favorites and gifts for everyone on your list, the catalog has it all.
ENJOY!
Download a PDF of the Dream Book
Dream Book – An annual publication that features a majority of the Keepsake collection for a given year.
Artist Insight: In The Studio with Allie Robillard
The Keepsake Studio spoke with Hallmark Artist Allie Robillard about her background and shared a glimpse of an ornament she created for 2025.
Sisters Share the Love will be available at Keepsake Ornament Premiere in July!
Sisters Share the Love
2025 Sneak Peek: Joanne Wright Studio (UPDATED)
Here is a sketch of Retro Penguin, one of Joanne’s pieces for 2025. To celebrate the new pieces that will be added to her “Retro Holiday Collection” this summer, she has produced a limited number of prints using the original sketch. These prints – along with prints for her Retro Snowman and Retro Santa – will be available beginning Friday, April 11, 2025 at the Hooked on Ornaments Spring Spectacular Sale & Artist Signing event and on her Joanne Wright Studio website.
ORDER NOW
Available at Joanne Wright Studio
Retro Snowman
Retro Santa
Retro Penguin Sketch Print
These prints are reproductions of the original artwork that inspired the ornaments, printed on sturdy card stock. Each print will be numbered and signed by Joanne.
2025 Videos: Ornament Insights
Here are links to several Keepsake Ornament videos showing the artist and Hallmarkers talking about some of the designs created for 2025.
Our Keepsake Artists have really outdone themselves with this collection. Carefully crafted from wood and paper, these delicate, detailed ornaments are destined to become family favorites through the years.
Find them later this year at Ornament Premiere and Ornament Debut at your favorite Gold Crown store!
Up on the Housetop
Christmas Table Decoration
If you want to make their eyes light up with wonder this holiday season, the Up on the Housetop table decoration is a sure bet. Based on an ornament originally created by Keepsake Artist Ken Crow, this vignette-filled figurine is full of light, music and movement.
You can find this future-favorite Christmas decoration in Gold Crown stores beginning in July at Ornament Premiere!
LIONELVILLE®
LIONEL Trains®
There’s something magical about a tiny train chugging along its tracks…even if it’s not under a Christmas tree! Our first-ever Lionel table decoration is proof, should you need it.
Based on a 2004 ornament by retired Keepsake Artist Ken Crow, the Lionel table decoration is sure to inspire wonder in the ones you love this holiday season. Find it at Ornament Premiere this July!
No room for a big tree when showing off the things you love during the holiday seasons? No worries! These two new ShowToppers collections are short on stature but huge in holiday spirit.
The Halloween ShowToppers collection is the perfect way to dip your toe into the new tradition of having a Halloween tree each year, while the Darth Vader ShowToppers collection is a fun way to represent your favorite fandom. Best of all—both tree toppers work with the ShowToppers Black Mini Tree!
It’s all available this July at the Keepsake Ornament Premiere Event.
Disney The Haunted Mansion Collection
Storytellers
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If a creepy Christmas is your vibe—or you just love reliving childhood memories—then the Disney The Haunted Mansion collection is for you. Featuring light and sound from the Disney theme park ride, it’s the third and final year for this collection.
So catch them while you can, foolish mortal! You’ll find them all in Gold Crown stores later this year at Ornament Premiere and Ornament Debut.
Merry Christmas Charlie Brown!
The PEANUTS® Gang
Christmas Table Decoration
Listen as Keepsake Artists Tim Bodendistel describes the fun of bringing this classic Christmas movie to life in this interactive table decoration.
You can find the Merry Christmas, Charlie Brown! table decoration in Gold Crown stores and at Hallmark.com in July at Keepsake Ornament Premiere.
Beware the Borg!
Star Trek™: The Next Generation
“It keeps regenerating itself!”
There are lots of unforgettable moment in Star Trek: The Next Generation, but perhaps none quite as terrifying as our introduction to the Borg. This table decoration captures all the nail-biting tension, along with dialogue and sound effects from the episode.
Find it this October at Keepsake Ornament Debut!
2025 Sneak Peek: Joanne Wright Studio
Joanne Wright has completed the sculpt for her Retro Snowman Christmas tree ornament! This adorable snowman with rosy cheeks and a candy cane scarf that dances in the wind is sure to brighten the day of anyone he comes into contact with. Beginning Tuesday, July 1, 2025, he will be available (in limited quantities) on the Joanne Wright Studio website.
Retro Snowman
Retro Christmas Collection
2025 Sneak Peek: Nellco
When Keepsake Artist Nello Williams dreams up a new magic ornament, you know you’re in a for a treat! Turn the crank on this retro-inspired Nellco Ice Cream Maker for light and music. Make sure you add it to your Wish List and then scoop yours up at Ornament Premiere in July!
Ice Cream Maker
Nellco
2025 Sneak Peek: Super Mario™
Elephant Mario
Powered Up with Mario
4th in the series.
Wa-hoo, it’s MAR10 Day! Today’s date, Mar 10, spells out Mario—the perfect reason to celebrate our favorite mustached hero! Enjoy this special look at Powered Up with Mario #4. Score one at Ornament Premiere in July!
2025 Sneak Peek: Magic
Here are more sneak peeks from the 2025 Keepsake Ornament line.
And to All a Good Night!
Light it Up!